Cisco Sales Essentials 50 notes

1.Partnering with Cisco

• Foundation of Success:

  • internal innovation

  • acquisition strategy

  • go-to-market strategy

• Cisco Architectures

  • business decisions factors: ROI, regulation, competitiveness

  • technology decisions factors: borderless, virtualization, consumerization

  • IT challenges & Cisco solution (holistic architectures)

• Channel Certifications

  • resale channel programs: registered partner, specialized partner (depth-classified), certified partner (breadth-classified)

  • Cisco partner certification levels: registered, select, premier, silver, gold, multinational, global

2.Networking basics

• OSI 7-layer Model 

  • physical layer media (twisted pair, coaxial, fiber optics, wireless LAN) & device (hub)

  • data link layer: switch, bridge

  • network layer: switch, router

  • transport layer: gateway, firewall

  • session layer, presentation layer, application layer

• WAN Design (leased line, frame relay, MPLS, Metro Ethernet)

• Campus Network Design layers (access layer, distribution layer, core layer, data center)

3.Small Business

• categories for small business (functionality↑, spending↑)

  • basic 

  • open to guidance

  • elite 

• SMB needs and concerns (operational efficiency, cost containment, customer responsiveness, revenue growth, increase of market share)

• Cisco profolie for small business (routing, switch, AP, security gateway, email security, surveillance camera, unified communications)

4.Introduction to Borderless Network

• border definition: location border, device border, application border

• Cisco routing and switching portfolio (used in access area, distribution area, data center and others)

5.Security

• Internet border influencers: mobility & collaboration

• four pillars of the security architecture

  • ×××

  • security engines

  • data center

  • policy control

• Cisco security products (email security, web security, TrustSec, AnyConnect, Security Manager, MARS)

6.Mobility

• foundations

  • WLAN protocols

  • access point

• Configuration types

  • antonomous configuration 

  • lightweight configuration 

• Cisco mobility portfolio

  • AP & bridge

  • wireless controller

  • wireless control system

  • spectrum expert

  • mobility services engine

  • wireless location appliance

7.Collaboration

• Cisco strategic direction

• • interoperable,open architecture

  • secure intercompany

  • video as a transformative element

  • enterprise social software

  • flexible deployment model

• Cisco collaboration architecture

  • layer1: infrastructure

  • layer2: collaboration services

  • layer3: communication and collaboration applications     

• Cisco Collaboration portfolio

  • IP communication

  • mobile application

  • customer care

  • Telepresence

  • Conferencing

  • Messaging

  • enterprise social software

• Cisco Unified Communications licensing

  • Workspace licensing

  • user connect licensing

  • software subscription

8.Vitualization Architecture

• Data center

  • virtualization

  • compute

  • network and storage access

• Portfolio

  • data center product

  • unified computing system

  • application control engine

  • wide area application server

• Comparison between LAN & WAN

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